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Verkkothe use of technology to resist or reinscribe existing power structures, through selfie curation, hashtag activism, or social media influencers is. Verkkothis study employed a constructivist qualitative methodology with a reflexive thematic analysis approach. It focused on synthesizing and analyzing literature from ebsco. Verkkothrough the lenses of cognitive processing, affection, and activation, we assess consumer behavior in the context of influencer influence on social.
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