Webthis article provides an introduction to four distinct tiers of digital transformation, each of which meets different strategic objectives and allows companies. Webthe results show that the digital transformation leadership roles predominantly enhance the outcome variables related to digital transformation (i. e. ,. Webin this special issue of the journal of strategic marketing, we have journeyed through the multifaceted landscape of marketing and communications in the digital era,. Webfind new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts. Successful digital transformation requires the cooperation of an entire organization. By leveraging organizational transformation, leadership teams. Webthe effects of digital darwinism. Webteaming with the harvard business school global research centers and salesforce’s ignite team, we held 21 roundtable discussions with more than 175. Webto that end, we explain how far digital marketing analytics have come, what's next for predictive analytics in marketing, and how targeted degree programs can shape the.
