Themes, methods, and future directions. Webthis borderless content platform, owned by bytedance, captivates a young global audience with its diverse homemade videos. Bytedance’s strategic approach to global dominance. Webin addition, the prevalence of the temporal element on tiktok leads to participants moving beyond simply imagining the algorithm, toward a heightened. Webthe answer to all these questions is “no. ” but young people glued to their social media had a hard time answering when the reboot foundation surveyed them in. Webto answer these questions, we interrogate sides of tiktok through a case study of booktok (tiktok’s book fandom collective). This approach is akin to the one. Websocial media algorithms are computational models for transforming data into personalized content that populates a user’s social feeds, such as tiktok’s. Webled by tiktok (douyin), the short video quickly captures the hearts of all age groups (du et al. , 2020) and has also become the most popular social media platform. Webdespite its popularity, tiktok has faced scrutiny and challenges. Privacy concerns, data security issues, and the app’s influence on younger audiences have led.