Verkkoin 1995, a courageous act of whistleblowing shook the tobacco industry to its core. Jeffrey wigand, a former executive at brown & williamson,. Verkkoa recent trend within business ethics and organization studies has been to conceptualize whistleblowing as parrhesia—speaking truth to power and. Verkkoeffective whistleblower protection requires two central components: Confidence that protections apply to any eligible whistleblower who takes their concerns to any.