Verkkoin this highly acclaimed new york times bestseller, dr. Cialdini—the seminal expert in the field of influence and persuasion—explains the. Verkkoapplying the science of persuasion in marketing involves more than just understanding psychological principles. It's about crafting a compelling brand. Verkkocialdini's curiosity would lead him to write influence: The psychology of persuasion, published in 1984. Melding academic research on behavioural science. Verkkoin this episode, persuasion expert robert cialdini, phd, talks about his formidable body of work developing and understanding what he calls the six universal principles of.
