Verkkogoverned by a fundamental psychological principle that directs human behavior and, in so doing, gives the tactics their power. The book is organized around these six. Verkkobuilding on the insights from psychology, dr. Robert cialdini identified six fundamental principles that drive human behavior and can be leveraged in persuasive communication. These principles are reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Verkkoin the psychology of persuasion: How to influence people, this captivating ebook delves deep into the art and science of persuasion, providing. Verkkoin this episode, persuasion expert robert cialdini, phd, talks about his formidable body of work developing and understanding what he calls the six universal principles of. Verkkopersuasion refers to the influence people have on one another—changing someone’s beliefs, decisions, or actions through reasoning or request. Verkkoby applying insights from psychological phenomena, i’ve developed three key strategies that drive sales through careful communication and execution. *. Verkkopersuasion psychology is more important than ever to marketers looking to reach their right people and make connections on a more personal level.