Verkkohow consumers respond to cute products. Verkkothe psychology of design : Rajeev batra (editor), colleen m. Seifert (editor), diann brei (editor) summary: Verkkodesign plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. Verkkosemantic scholar extracted view of the psychology of design: Creating consumer appeal by tingting wang et al. Verkkodesign plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages.