Webdigital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital. Webit focused on synthesizing and analyzing literature from ebsco databases on social media influencer marketing and consumer behavior, following carefully designed inclusion and. Webthe use of social media influencer collaboration is growing exponentially. This study explores the persuasive power of influencers on followers’ perceived brand. Webwith the world accelerating into digital and social, top influencers already have bigger, more engaged audiences and higher visibility versus many “traditional” celebs. Websocial media channels have quickly become the backbone of business strategies and are key to building meaningful connections with consumers to drive long. Webshe is stephanie roberts, the woman ortega claimed that he’s married to. Before their initial breakup, they also shared two children. After links with hollywood star. Webthe role of influencers in media is becoming more prominent. Consumers are weeding out those who are just made of one viral video in favor of influencers that.