Webthe golden arches that represent mcdonald's are iconic because of what the company does in the world. Customers today want to know the brands they love. Websome people are paid millions to study human unconscious desires, for the sake of finding ways to manipulate consumers. Persuaded by cheskin, ray made a. Webthe famous mcdonald’s golden arches are the most legendary corporate logo in the world today, being recognized by more people than the christian cross. Weba brief history of the mcdonald's golden arches and the influence of modernist ideals