The origins of dollar tree can be traced back to the founding of a single dollar store by k. r. Perry, doug perry, and macon brock in norfolk, virginia. A detailed map and analysis. Dollar general and dollar tree are growing — especially in middle class neighborhoods — while the american economy is booming. Verkkoour roots go back nearly 70 years. However, to appreciate how it all came to pass, you. Verkkoduring 1993, macon brock, jr. , was named ceo, the company changed its name to dollar tree stores, inc. , and dollar tree continued its expansion, gaining a net 72. Verkkodollar tree and dollar general have added 12,500 more stores over the past decade alone — more than walmart, target, costco and the major. Perry opened a ben franklin variety store in norfolk, virginia, which later became known as k&k 5&10. Verkkothe story of dollar tree begins in 1953, when a man named k. r. Perry opened a ben franklin variety store in downtown norfolk, virginia. Ben franklin was a fr.