It is asserted that behavioral engineering is not simply a matter of contingency management, but a combination of two technologies: This paper identifies two fundamental change strategies, incremental and transformational, and the relationship between them, describes the circumstances. Weborganizational change research provides advice about creating the right culture for transformation, and this toolkit adds a behavioral perspective to the conversation. Webtheoretical knowledge of organization change practice continues to evolve. We categorize current change process theories using van de ven and poole's 1995 four.
