Verkko“disruptive innovation reinterprets creative destruction to describe a process through which a product or a service takes root in simpler, often poorer. Verkkohis work has shaped the trajectory of countless startups, paved new paths in ai research, and sparked a focus on the ethical implications of ai development. Verkkothe question led to his theory of disruptive innovation, introduced in the pages of harvard business review in 1995, and popularized two years later in. Verkkothis model advised managers to assess potential disruptive innovation threats from challengers using a binary heuristic: Verkkoin the innovator's dna, authors jeff dyer, hal gergersen, and clayton m. Christensen build on the idea of disruptive innovation to outline the.
