Verkkothe author concludes that the change of journalistic perception toward the narrative style documents the hierarchical relationship between the occupational ideology and. Verkkothis study examines the news paradigm as an occupational ideology whose major feature is the principle of objectivity, and the larger. Verkkothe prominence and semantic variability of the word narrative in public discourse is both a symptom of and a response to an epistemological crisis. Verkkofurther, a theoretical framework of industrial paradigm shifts is developed to describe and explain the new paradigm’s emergence and growth. Verkkosuch shifts in paradigm or narrative have occurred over time. On the european continent, the dominant narrative was provided by the catholic church. Verkkopromoting new narratives about an issue can challenge dominant paradigms, reframe existing understandings of social problems, and offer new solutions—and. Verkkothe challenge for all of us is to refrain from reproducing narratives unreflexively and to seek, as far as possible, to problematize dominant.