Webdiscuss why relationships are so important in selling and bringing value. Explain how networking builds relationships and businesses. Outline the concept of adaptive selling. Weblearning objectives understand why relationships are so important in selling. Explain how relationships bring value through consultative selling. Webif your relationship is strong, there is a higher likelihood of a sale and a loyal repeat customer. Webhow to turn a relationship into a sale. Sales teams that focus on relationships quickly learn the value of providing personal and professional value to. Webunderstand why relationships are so important in selling. Explain how relationships bring value through consultative selling. Webthis paper presents a brief review of various approaches to selling (including the challenger sale) along with criticisms of the challenger approach. Webwhy do we experience sales people as icky and repellant? Webthe challenger sale identifies five distinct sales personas: Diligent and persistent, the hard worker relies on a strong work ethic to achieve. Webselling is not about relationships. Read the second, third, and fourth entries. Ask any sales leader how selling has. Webhe shares the 50 ps of relationship sales; Shows how to establish a solid sales foundation (build relationships, solve a pain, follow a process);