Webhere’s how michael jordan created a billion dollar empire outside of the jordan brand. He is considered one of the greatest, if not the greatest, player to ever jump on the basketball court. Webfrom the hardwood to the boardroom, michael jordan’s journey is more than a sports legend—it's a masterclass in entrepreneurship and the art of the deal. Discover how the basketball icon. Jordan and nike veteran chad easterling announce the launch of obsidianworks, a cultural marketing agency designed to foster inclusive brand storytelling. Webjordan's invesco qqq legacy classic has partnered with serena williams' serena ventures and mac venture capital to host a startup pitch competition. Entrepreneurs who currently attend or have graduated from historically black colleges. Michael jordan’s legacy extends far beyond his slam dunks and championship rings. As we explore the dynamic transition from the court to the boardroom, it’s evident that.