Verkkoamc theatres will begin setting their ticket prices according to where patrons choose to sit in the auditorium, under its sightline initiative, the company. Verkkoas most people have suspected, it looks as though ticket prices have increased since theaters started reopening. Verkkoamc entertainment, the world’s largest cinema chain, is testing “sightline” pricing, giving seats at evening screenings different costs depending on. Verkkoin a rare if not unprecedented move, theater chains across the u. s. And canada lowered the cost of admission for a new hollywood release, the. Verkkothe company announced sightline at amc, a new ticketing strategy that will see moviegoers paying more for prime seats and less for those seats that.