How ai advisors, crypto wallets, and the metaverse will enable shopping in 2030. Webto understand what shifts are needed and how incumbents are making them, we surveyed nearly 50 senior commercial executives, discussed the future of e. The pandemic has caused online retail to step into. Covers key topics such as virtual reality, augmented reality, chatgpt, and. Webto get ready, brands need to focus on four key areas: