Webmillennials, unlike gen zers, are tracking behind older generations’ homeownership rates. Webzillow has made a dramatic change in its business, while redfin is adding new services and businesses in a more incremental way. Webredfin agents report that as the new year kicks off, more sellers are listing and more buyers are going on tours and applying for mortgages as rates remain in the. Webredfins goal, says ceo glenn kelman, is to use technology to make the process of buying and selling a home better, faster and less expensive. Webredfin was the first national brokerage to offer 3d walkthroughs on its listings to help consumers virtually tour a home, and is now using ai to enhance listing. Webinvestor home purchases more than doubled during the pandemic homebuying boom in 2021, and then plunged nearly 50% last year as declining rents.
