Verkkoby identifying your strengths, analyzing the job listing, researching the company and industry, developing your elevator pitch, and showcasing your. Verkkohere’s how to refine and test your usp for optimal results: Directly ask your target audience. Verkkoa unique selling proposition (usp) makes your product, service, or brand stand out from your competitors. This makes customers choose you over. Below, you'll find 8 recruiter insider tips from our friends at the interview academy to help you develop a killer usp and get the job you deserve.