Webthe iconic british designer speaks up on fashion and sustainability. Stella mccartney has long been at the forefront of fashion’s sustainability movement. But despite a flurry of climate commitments from brands in recent years, change has remained slow across the industry at large. Webher namesake brand reported a loss of more than $40 million in 2021, the third consecutive year of a loss of more than $38 million, following the split from kering. In stella mccartney fall campaign.